UK Outbound Telesales Replacement Activity – Software and Technology

Working closely with a UK scale-up software client, we have developed an innovative approach to generating sales leads using paid social media and content. Since the first trial of the campaign in Q4 2018, the client has seen over 1,500 named high value CEO, CTO and Director leads from target sector companies from the UK, Asia and the Americas. The campaigns rapidly replaced outbound telesales activity and the existing PR activity and delivered a reduction in cost per lead acquisition of circa 80%, as well as growing the flow and improving the quality of leads significantly.